Sri Lankan company launches augmented reality application through Sri Lanka Augmented Reality
Paragon Holdings of Sri Lanka, which specializes in outdoor advertising, TV and radio advertising production, event management, and digital marketing, has reportedly announced the launch of their augmented reality application through Sri Lanka Augmented Reality (SLAR) in Colombo recently.
According to reports, SLAR has been launched as a member of Paragon and as a partner of UnifiedAR – an augmented reality technology provider based in Australia with branches in Brisbane, Melbourne, Perth, Sydney and Singapore, with their operational partners based in the US, Singapore and now, Sri Lanka (SLAR).
SLAR will act as the cutting edge creative team producing innovative marketing solutions for top brands in Sri Lanka.
Managing Director/CEO, SLAR and Paragon Holdings, Manura Ekanayake on the launch of SLAR and the application has told the local media, “The use of AR and VR has already taken over the western world, with use of it being applied in gaming, education, construction, public relations, health & fitness, to name a few. Through this app we are able to provide Sri Lankan marketers a creative tool to educate their stakeholders, with the use of the latest technology.”
Augmented Reality allows for digital content to be displayed via real world objects, making static, two-dimensional print gain a third, active, reactive dimension.
Co-Founder and Director, UnifiedAR (Australia) – Kaushal Gunaratne has been quoted as saying, “Augmented reality is expected to become a value for money marketing tool. With SLAR there’s no need to spend thousands of dollars/ rupees on developing your own augmented reality apps and backend, we’ve done that for you. With pricing starting as low as $9 per month, everyone can afford to include augmented reality in their marketing or communications strategy.”
Sri Lanka’s expansion in its overall economy has resulted in the country thriving to be on par with the latest global advancements in all key economic sectors. This has resulted in Sri Lanka becoming a hotspot for business opportunities. Also, Sri Lanka’s geographical positioning in the Indian Ocean, the ease of doing business environment in the country and the many trade agreements as well as trade concessions enjoyed by the country have made it an attractive business destination in the South Asian region.
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