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Sri Lanka woos tourists from Pretoria, South Africa

Sri Lanka woos tourists from Pretoria, South Africa

Daily FT: The Sri Lankan High Commission in Pretoria organised a tourism and trade promotional event at Menlyn Mall, one of the largest shopping malls in the African continent, in conjunction with ‘World Tourism Day’ on 27 September.
The Sri Lankan stall was designed to showcase Sri Lanka as a premier tourist destination and promote Sri Lankan arts and crafts, with the goal of positioning the country as a travel hub.
The three-day event, held from 27 to 29 September, showcased and promoted Sri Lanka’s tourism, cosmetics, food, tea, batik clothing, art, and crafts.
The Sri Lankan stall, organised under the theme ‘Sri Lanka Trade Showcase,’ was inaugurated with the lighting of the traditional oil lamp in the presence of members of the diplomatic community in Pretoria, South African Government officials, and distinguished guests from the Sri Lankan community in South Africa.
The world-famous Sri Lankan cosmetic brand ‘Spa Ceylon’ promoted its full range of products at the event. This was the first time that Spa Ceylon was presented in Pretoria, as the Spa Ceylon South Africa branch is located in Durban. They also distributed free samples of their products to visitors.
Visitors were served with traditional Sri Lankan delicacies, including Kiribath, Mung Kavum, Kokis, Kottu, Wade, and Fish Cutlets, accompanied by hot cups of ‘Ceylon tea,’ courtesy of the well-known Ceylon tea brand, Dilmah.
Sri Lankan arts and crafts were presented by SithuWam Arts, Batik clothing by Srilankan Sumudu Sela, and the authentic Sri Lankan food stall was arranged by T&S Foods and Lotus Cuisines. All are Sri Lankan-origin startup entrepreneurs based in South Africa. The event attracted more than 1,000 visitors over the three days.
Leaflets and booklets about Sri Lankan tourism were also distributed among visitors to promote Sri Lanka as an attractive destination for South African tourists.

OSL take:
Sri Lanka’s tourism industry is on a steady growth path while becoming one of the key revenue generators to the country. The country’s tourism authorities have been engaged in many promotional campaigns in the traditional key tourist source markets as well as in new markets resulting in the country also being identified as a must visit tourist destination by several leading international travel publications. All these developments have resulted in the expansion of business/investment opportunities in Sri Lanka, especially in the leisure and hospitality sectors as well as in the areas that cover many tourism concepts being promoted by the country that include adventure, wellness, MICE, etc. The growing business potential has also been identified by international leisure and hospitality brands that have expressed interest in entering the Sri Lankan market. Along with it there’s also an expansion in business/investment opportunities in the development of infrastructure and supplementary infrastructure facilities required by the expanding industry. Foreign businesses/investors could therefore confidently explore the steadily growing opportunities in Sri Lanka’s tourism industry.

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Article Code : VBS/AT/20241011/Z_4

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