Sri Lanka Tourism holds roadshows in major cities in Poland
Newswire: The Sri Lanka Tourism Promotion Bureau, in coordination with the Embassy of Sri Lanka in Warsaw, held a series of tourism roadshows in the prominent cities of Warsaw, Poznan, and Krakow in Poland in May.
According to the Embassy of Sri Lanka in Warsaw, the Sri Lanka Tourism Promotion Bureau with a delegation from the travel trade of Sri Lanka, namely Golden Isle Travel, Resfeber Holidays, Lavingo Travels, Luxurious Sri Lanka, Blue Lanka Tours, NKAR , Green Holiday, TAT, Aitken Spence Travels, Temple Tree Resort & Spa, Connaissance de Ceylan, Jetwing Travels, Tourblue and Walkers Tours participated in the events with Polish tourism entities including Polish travel companies, and the media.
The Roadshows, held on 11, 13 and 15 May, commenced with the ceremonial opening, where guests were taken to the event venues through traditional dance performances from the Sri Lankan dance troupe “Sri Ridma Dance Academy” from Naples, Italy, to the beating of drums. A tourism promotional video followed, showcasing the vibrant beauties of Sri Lanka to the audience.
Alighting the traditional oil lamp by guests and speeches by Ambassador of Sri Lanka to Poland, Priyangika Dharmasena, and Deputy Director of the Sri Lanka Tourism Bureau, Masitha De Thabrew ensued, after which lively dance performances were held for the Polish spectators.
In her address, Ambassador Dharmasena highlighted the beauties of Sri Lanka, which had been crowned as the “Most Beautiful Island in the World in 2025 by the global travel platform EnjoyTravel.com. She also underscored the importance of Poland as a growing source market for tourism to Sri Lanka, with 44, 989 visiting the country in 2025 and more potential for growth, as Sri Lanka targets 3 million tourists globally for 2026.
A networking session that followed was the most important item on the agenda, enabling the Sri Lankan travel companies to engage actively with their Polish counterparts seeking to build partnerships to enhance tourism activities of both sides.
During the Warsaw Roadshow, a presentation was made by Pawel Jagiello, a prestigious Polish photographer, depicting the beauties of Sri Lanka through photography in Sri Lanka. At the end of the segment, books of photography were presented to Ambassador Dharmasena and Deputy Director De Thabrew.
OSL take:
Sri Lanka’s tourism industry continues to demonstrate strong growth momentum, becoming one of the country’s key foreign exchange earners and a major contributor to economic recovery. The recent tourism roadshows in Warsaw, Poznan, and Krakow reflect ongoing efforts to attract more international visitors and strengthen Sri Lanka’s presence in European markets. As tourist arrivals increase and demand for high-quality travel experiences expands, the sector is creating a wide range of business/investment opportunities for foreign companies/investors. Prospects exist in hotel and resort development, eco-tourism, wellness tourism, hospitality services, tourism infrastructure, transport, digital travel platforms, and recreational attractions. Growing demand for sustainable and experiential tourism is also opening new avenues for investment in niche segments. With its diverse natural attractions, rich cultural heritage, improving connectivity, and supportive tourism promotion initiatives, Sri Lanka is increasingly positioning itself as an attractive destination for both travellers and investors seeking long-term opportunities in a rapidly expanding tourism market.
| Article Code : | VBS/AT/20260609Z_2 |