Sri Lanka Tourism formulates Tourism Development Marketing Master Plan for next five years
Sri Lanka Tourism has reportedly formulated a much anticipated Tourism Development Marketing Master Plan targeting the next five years and it is to be put forward for approval of the Cabinet of Ministers shortly.
This observation was made by Sri Lanka Tourism’s new Chairperson Kimarli Fernando at an event held in Colombo together with a team of journalists from France and Belgium that was organized by Connaissance de Ceylan.
Fernando has said the plan would be conducted and executed in stages and the global and digital marketing segments would be likely given out after calling for international tenders.
She has further noted that initially Tier I marketing campaign involving major tourism scouring destinations such as Germany, France, UK, UAE, China and India would be launched. “We will then shift to Tie2 countries towards the mid part of 2020.”
According to Fernando, the need of a focused marketing campaign was a major void for local tourism and four successive previous chairpersons had tried to implement is but failed due to government red tape.
“However this time President Gotabaya Rajapaksa has identified Tourism as a major thrust area for development and this time the marketing campaign would be a reality,” Fernando has said.
Fernando has also thanked private sector companies like Connaissance and Cinnamon Hotels for going out of their way and doing their own destination marketing promotions for Sri Lanka.
Sri Lanka’s tourism industry is one of the fastest growing economic sectors in the country. Given that Sri Lanka continues to be listed as a must visit destination by globally renowned travel publications, Sri Lankan authorities have taken steps to exploit this opportunity by working to formulate a target orientatedplan to further boost the country’s tourism industry. All these have and will continue to expand businesses/investment opportunities in Sri Lanka’s tourism industry.
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