Sri Lanka tourism faces Covid 19 challenge through “Go on a Couch Safari” concept
Sri Lanka’s tourism authorities have formulated a novel plan to address the decline in the tourism industry due to the challenges posed by the global Covid 19 pandemic. Sri Lanka Tourism has reportedly initiated a novel approach to promote Sri Lanka through a concept branded as “Go on a Couch Safari” covering wildlife streams from the country’s most popular National Parks.
According to local media reports, every year, hundreds of elephants gather to the manmade reservoirs inside Minneriya and Kawudulla National Parks in the dry season, creating a breathtaking sight. Considered a most beautiful natural phenomenon in the world, this experience will be streamed through Sri Lanka Tourism Promotions Bureau (SLTPB) social media sites and an affiliated website from Minneriya National Park as the first wildlife stream of the series.
Minneriya is home to the first recorded twin wild elephants which have become a sensation among wildlife enthusiasts expected to draw the attention of thousands of potential wild life travelers to the country in the near future.
Yala, popular for the highest density of Leopards anywhere in the world and Udawalawa National Park are best known for terrestrial big five Elephants, Leopards, Sloth Bears, and Water Buffalos, Mugger and Saltwater crocodiles as well as other species such as sambars, jackals, spotted dear, peacocks that roams free in their natural habitats in the stunning backdrops of the sunset.
SLTPB has reportedly requested the assistance of all stake holders and citizens to join hand with them to promote this event.
‘’Tourism is an industry that plays a critical role for the economy of Sri Lanka. We need to be ready to bounce back quickly once time is right. We will be introducing several crowd sourcing initiatives to amplify the message. There are three ways which any one can get involved in this national promotional project. We also will be giving away holiday offers to win for overseas viewers,’’ Kimarli Fernando Chairperson Sri Lanka Tourism has been quoted as saying.
Sri Lanka’s tourism industry was one of the fastest growing economic sectors in the country until faced with external challenges posed by the global Covid 19 pandemic. Sri Lanka is also listed as a must visit destination by several leading global travel publications. Therefore, interest among foreign travellers to visit Sri Lanka still remains high. Given that Sri Lanka has been awarded the safety and hygienic certification, foreign travellers will definitely pick the island for their visits once border restrictions are eased. Foreign businesses/investors could therefore explore business opportunities in Sri Lanka’s tourism industry.
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