Sri Lanka tourism and SriLankan Airlines promoted in Sweden
Daily FT: The Embassy of Sri Lanka in Sweden, in partnership with SriLankan Airlines, recently hosted an event for travel companies, tour operators, and media representatives in Stockholm, to promote SriLankan Airlines.
The event held at the embassy showcased Sri Lanka as a premier travel destination while highlighting the services of SriLankan Airlines and its connections across Europe.
Ambassador of Sri Lanka to Sweden, Kapila Fonseka provided an overview of Sri Lanka’s current situation which is conducive to the growth of the tourism sector. A presentation was delivered by the Minister Counsellor of the Embassy, highlighting Sri Lanka’s unique charm as a travel destination, and the excellent hospitality and services available to the visitor. Sales Manager of SriLankan Airlines for Nordic Countries Stefan Holmstrom presented the airline’s outstanding services, its connections throughout Europe with non-stop flights to Colombo, and the on-board facilities available to passengers. The presentations were complemented by engaging video clips featuring the beauty of Sri Lanka. The evening concluded with an authentic SriLankan meal.
The event served as an excellent platform to strengthen connections between the Swedish travel industry and Sri Lanka, emphasising the island’s tourism potential and the comfort of travel offered by SriLankan Airlines. It aimed to promote Sri Lanka as a prime destination and highlight the airline’s services to leading tour operators in Stockholm. These operators cater to travellers from across Sweden and the broader Scandinavian region who often seek sustainable and eco-friendly travel options, and whose interests therefore perfectly align with Sri Lanka’s offerings in wildlife tourism, beaches, wellness retreats, and more. The Nordic countries represent a significant tourism market for Sri Lanka, owing to their large populations, higher disposable incomes, established travel habits, and a preference for exotic and nature-based destinations. The embassy will launch a series of events to promote destination Sri Lanka in the future.
OSL take:
The steady growth recorded by Sri Lanka’s tourism industry would receive a further impetus by the promotional campaigns being carried out in tourist source markets including new markets. The developments in the tourism industry have resulted in the expansion of business/investment opportunities in the industry that include the development of infrastructure and supplementary infrastructure facilities, especially in the leisure and hospitality sectors. The increasing tourist arrivals to the country also indicate an expansion in business/investment opportunities in the airport and aviation sectors as well. Given the interest already shown by many foreign businesses/investors in the expanding opportunities in Sri Lanka’s tourism as well as airport and aviation industries, foreign businesses/investors could confidently explore the growing opportunities in the country.
| Article Code : | VBS/AT/20241018/Z_4 |