Sri Lanka showcases tourism potential at IFTM Paris 2024
Daily FT: Sri Lanka made a strong impression at this year’s International French Travel Market (IFTM) in Paris, showcasing the island’s rich tourism offerings alongside 26 prominent companies and SriLankan Airlines.
The Sri Lanka pavilion was officially inaugurated by Sri Lankan Ambassador to France Manisha Gunasekara, accompanied by officials from the Sri Lanka Tourism Promotion Bureau (SLTPB) and esteemed industry representatives.
The delegation highlighted Sri Lanka’s diverse tourism attractions, from its cultural heritage to natural beauty, positioning the destination as an attractive option for French travellers. The collaborative effort between the SLTPB and the private sector reaffirmed Sri Lanka’s commitment to strengthening its presence in the French travel market.
With digital marketing, events participation, public relations, and consumer promotions, Sri Lanka continues to promote itself as a destination not to be missed.
OSL take:
Sri Lanka’s tourism industry is on a steady growth path with the potential to witness further growth. The country has been identified as a must visit tourist destination by leading international travel publications while local tourism authorities have continuously carried out promotional campaigns in key foreign tourist source markets as well as in new markets. However, all these efforts have resulted in the tourism industry becoming a key revenue generator to the country. Also, the growing tourism industry has created many new business/investment opportunities for foreign businesses/investors in the industry, especially in sub-sectors like leisure and hospitality. These opportunities also range from the development of infrastructure facilities to the development of supplementary infrastructure facilities. The growing business potential in Sri Lanka’s tourism industry is evident by the interest shown by leading international leisure and hospitality brands to enter into Sri Lanka’s tourism industry as well as the new entrants to the leisure and hospitality sectors. Foreign businesses/investors could therefore confidently explore the growing business/investment opportunities in Sri Lanka’s tourism industry.