Sri Lanka launches its Premium Bogawantalawa Tea at Tamimi Markets in Saudi Arabia
Newswire: Sri Lanka has taken a fresh step in expanding its premium tea footprint in the Middle East with the launch of Bogawantalawa Tea at Tamimi Markets, Saudi Arabia’s leading hypermarket chain.
The Embassy of Sri Lanka in Riyadh stated that the event, held on July 09 in Riyadh, was officiated by Sri Lanka’s Ambassador to the Kingdom, Ameer Ajwad, marking a milestone in strengthening the presence of Ceylon Tea in one of its most important export destinations.
Addressing the gathering, Ambassador Ameer Ajwad pointed out that Saudi Arabia is one of the most important export destinations for Ceylon Tea and that the launch of Bogawantalawa Tea marked yet another significant milestone in expanding the presence of premium Ceylon Tea in the Saudi market.
While expressing appreciation to Tamimi Markets for providing an excellent platform to introduce premium Sri Lankan tea to Saudi consumers, the Ambassador proposed the establishment of a dedicated “Sri Lanka Corner” for premium Sri Lankan products in Tamimi Markets. He also highlighted the steady growth of Sri Lankan exports to Saudi Arabia in recent years and emphasized the importance of further expanding Sri Lanka’s export basket in the Kingdom.
Co-Chairman of Bogawantalawa Tea Ceylon, Lalith Kumar Ambani, introduced the Ceylon Tea Gardens brand, stating that Bogawantalawa Tea is internationally renowned for its exceptional quality, distinctive flavour, freshness, and heritage spanning over a century. He noted that the introduction of Bogawantalawa Tea under the Ceylon Tea Gardens brand enriches Tamimi Markets’ premium tea portfolio by providing consumers across Saudi Arabia with access to the authentic taste of premium Ceylon Tea.
Director/Chief Executive Officer of Bogawantalawa Tea Ceylon, Almas Marikkar, highlighted the company’s diverse product range and its commitment to corporate social responsibility through the welfare and development of estate communities, while Marketing Manager – Middle East and Asia of Bogawantalawa Tea Ceylon, Anne Ranasinghe presented the story behind Bogawantalawa Tea.
During the launch, Regional Senior Manager, Ayham Nasser, Business Development Director, Bruce Bostwick, and Category Manager of Tamimi Markets, Husnee Thasim, participated and reaffirmed Tamimi Markets’ commitment to offering its customers the finest international brands.
OSL take:
The launch of Bogawantalawa Tea at Tamimi Markets in Saudi Arabia reflects the growing international demand for premium Ceylon Tea and underscores the expanding opportunities for foreign businesses/investors in Sri Lanka’s tea industry. As one of the country’s largest export earners, the tea sector continues to diversify beyond bulk exports into value-added products, specialty teas, branded retail offerings, packaging and international distribution. With strong demand from key markets such as the Middle East, Sri Lanka offers attractive business/investment opportunities for overseas investors to partner with local producers in processing, value addition, product innovation and export-oriented manufacturing. The country’s reputation for producing high-quality Ceylon Tea, supported by established global market access, provides a strong foundation for investment. As Sri Lanka seeks to increase export value through branding and premium products, collaborations with international retailers, distributors and investors are expected to play an increasingly important role in expanding the global reach of Ceylon Tea.
| Article Code : | VBS/AT/20260717Z_2 |