Sri Lanka conducts tourism promotional campaign for the first time in South Africa
The Sri Lanka High Commission in Pretoria in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) had reportedly organised a “So Sri Lanka” Tourism Exhibition at Aviary Court in Menlyn Shopping Mall. The promotion held from 20-25 March was the first ever Sri Lanka Tourism Promotional Campaign took place in South Africa.
Menlyn Shopping Mall is known as the largest shopping mall in the African Continent, which records 1.4 million foot counts a month.
According to reports, the Exhibition was launched on 20 March, and Bangladesh High Commissioner Shabbir Ahmad Chowdhury, Pakistan High Commissioner Sohail Khan, Georgian Ambassador Beka Dvali, and Sri Lankan High Commissioner Kumar Mallimaratchi participated as the Chief Guest and Guests of Honour at the launch. General Manager and Centre Management Officials of Menlyn Shopping Mall were also among the invited guests at the opening.
At the invitation of the Sri Lankan High Commissioner, the Sri Lanka Cricket ODI and T20 Captain Lasith Malinga with Suranga Lakmal, Thisara Perera, Niroshan Dickwella, Angelo Perera, along with Manager Jerry Woutersz, Selector on Tour Brendon Kuruppu, Bowling Coach Rumesh Ratnayake and ex-Sri Lankan player and commentator Russell Arnold had visited the exhibition as the Guests of Honour.
Arrival of the cricketers had attracted a great number of visitors to the venue, and they had the opportunity to interact with cricketers and other VIPs.
With the objective of creating awareness and promoting Sri Lanka as a tourist and travel destination among South Africans, the exhibition had created a visual impact of the beauty of the country, and “So Sri Lanka” themes on several aspects of culture and tourism that Sri Lanka had to offer to the world.
OSL take:
Sri Lanka’s tourism authorities have taken many steps to carry out aggressive promotional campaigns to push Sri Lanka as a destination and give a further impetus to the country’s growing tourism industry. Sri Lankan authorities have been venturing into new foreign markets in a bid to further boost the country’s tourism industry. Given the potential for further growth in Sri Lanka’s tourism sector, foreign businesses/investors could confidently explore opportunities in the country.
| Article Code : | VBS/AT/04042019/Z_4 |