Sri Lanka Ayurveda Week in Bangkok: Celebration of wellness and tradition
Daily FT: The Embassy and Permanent Mission of Sri Lanka, in collaboration with Minor Hotels organised the “Sri Lanka Ayurveda Week” from 10 to 16 February at Anantara Siam Bangkok Hotel.
The week-long event highlighted the ancient and holistic healing practices of Ayurveda, offering Thai customers the opportunity to experience the therapeutic benefits of Sri Lanka’s traditional wellness treatments.
Ensuring an authentic experience for the attendees, the Embassy invited the esteemed Ayurveda doctor, Kasun Gunawardena from Adhitya Ayurveda, Sri Lanka, who led consultations throughout the week, offering attendees valuable insights into Ayurvedic medicine and treatments tailored to their individual needs.
The Sri Lanka Ayurveda Week was part of a series of events organised by the Embassy and Permanent Mission of Sri Lanka to commemorate the 70th anniversary of diplomatic relations between Sri Lanka and Thailand.
OSL take:
Sri Lanka’s ayurveda industry is fast becoming a hotspot for business/investment opportunities given the promotion of the industry as part of the country’s wellness tourism sector as well as an export product to many foreign markets. There is a growing demand for Sri Lankan ayurveda products in foreign markets with many celebrities also announcing the use of Sri Lankan herbal products for health and cosmetic needs. The increasing exposure received by Sri Lankan ayurveda products has opened up a host of new business/investment opportunities in the production of ayurveda based products for local markets, especially for the steadily increasing tourists to the country, and the international markets. The many trade agreements enjoyed by Sri Lanka with many foreign countries would also help Sri Lankan ayurveda products to gain quick access to foreign markets. Given the increasing business potential in Sri Lanka’s ayurveda industry, foreign businesses/investors could explore the growing opportunities in the industry directly or by forming collaborations with local businesses engaged in the industry.
| Article Code : | VBS/AT/20250307/Z_4 |