Orel Corporation launches Sri Lanka’s first professional assembly line - Opportunity Sri Lanka
Orel Corporation launches Sri Lanka’s first professional assembly line

Orel Corporation launches Sri Lanka’s first professional assembly line

The Morning: On World Television Day, celebrated globally on 21 November, Orel Corporation proudly announced its pioneering achievement in the electronics sector by unveiling its groundbreaking accomplishment of inaugurating Sri Lanka’s first professional assembly line. This milestone represents a giant leap towards the nation’s electronic manufacturing capabilities.
Operated under the umbrella of Orel Electronics, this professional assembly line symbolizes a substantial advancement undertaken by Orel Corporation to position Sri Lanka as an emerging epicenter of state-of-the-art electronics production. This initiative underscores Orel Corporation’s unswerving dedication to propelling technological innovation within the country.
Equipped with state-of-the-art machinery and staffed by a highly proficient workforce, the assembly line ensures the production of top-tier electronic products. Leveraging advanced technology and rigorously adhering to international quality standards, Orel Electronics is well-prepared to meet the surging demand for superior consumer electronics and electronic components, both domestically and on the global stage.
In a statement, Orel Corporation Head of Electronic Business Anuradha Perera, underscored the pivotal role television has played as a medium for the global exchange of information and entertainment. He noted that World Television Day serves as a fitting tribute to this influential medium that has connected people and cultures worldwide and conveyed the company’s wholehearted dedication to contributing to the technological growth of Sri Lanka while recognizing the potential for transformation and economic development that the new assembly line represents.
Furthermore, Anuradha pointed out that the total value of the production line represents a substantial investment of Rs. 100 million. This substantial financial commitment underscores Orel Corporation’s belief in the transformative impact and potential of the professional assembly line in driving economic growth and technological advancement in Sri Lanka. This significant investment reinforces Orel Corporation’s commitment to not only establishing itself as a pioneer in the electronics industry but also contributing to the nation’s prosperity and future.
Anuradha also mentioned that in the journey towards establishing a professional assembly line, a multitude of critical steps and processes had come into play. Ensuring regulatory compliance involved adhering to both local and international regulations, securing the necessary permits and licenses, and upholding stringent environmental and labor standards.
Staff training and development in order to equip the workforce with the requisite expertise to proficiently operate and maintain the assembly line’s machinery was undertaken. Quality control and testing protocols were established while incorporating rigorous measures and quality assurance checks at various production stages to maintain product excellence. Production process optimization was implemented through methods like lean manufacturing principles, workflow streamlining, and waste reduction.
Prior to full-scale production, rigorous testing and validation procedures were conducted to ensure compliance with desired specifications. Ongoing maintenance and improvement strategies were also implemented to adapt to evolving market needs and technological advancements.
Concurrently, Orel Corporation’s entry into the competitive Sri Lankan smart TV market as a newcomer with Orel Smart TV characterizes the company’s unwavering commitment to delivering an unparalleled user experience, setting it apart from global and local industry giants. Orel Corporation has meticulously engineered Orel Smart TVs by harnessing components from internationally acclaimed manufacturers to ensure a superior user experience. Furthermore, these smart TVs employ architectures akin to those found in smart TVs offered by high-end brands.

OSL take:
The growth in economic activities in the country and Sri Lanka working towards becoming an emerging business destination in the South Asian region have resulted in the creation of many business/investment opportunities in the country. Sri Lanka’s manufacturing industry, which continues to see a growth, is one of the key sectors to witness business/investment opportunities. Many businesses in the country’s manufacturing industry are engaged in expansion programmers that includes the uplifting of existing facilities to be on par with global trends while increasing productivity and efficiency. The growth and profits recorded by businesses in Sri Lanka’s manufacturing industry is indicative of the growing business potential in the industry. With Sri Lanka’s economy showing great resilience and growth, foreign businesses/investors could confidently explore the expanding opportunities in the country’s manufacturing industry. Foreign businesses could also look at forming partnerships or joint ventures with local businesses engaged in the manufacturing industry with the aim of further expansion. The many trade agreements as well as trade concessions enjoyed by Sri Lanka could also help boost exports.

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Article Code : VBS/AT/20231123/Z_1

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