Multilac and Macktiles participate at Saudi Expo BIG 5 Construct-2025
Daily FT: Sri Lanka’s popular brands Multilac and Macktiles participated for the first time promoting Sri Lankan tile and paint products at Saudi Expo BIG5 Construct – 2025 held in Riyadh from 24 to 27 February.
Ambassador of Sri Lanka to the Kingdom of Saudi Arabia Ameer Ajwad officially inaugurated the Sri Lankan pavilion of the Multilac and Macktiles at the Riyadh Front Exhibition and Conference Centre.
While interacting with the participants, Ambassador Ameer Ajwad appreciated the participation of the Sri Lankan popular construction sector companies at the BIG5 Construct Saudi Expo 2025 and emphasised the importance of Sri Lankan construction sector companies to make use of such mega scale Expos happening in Saudi Arabia where the construction sector is booming driven by the Kingdom’s preparations for EXPO 2030 and the 2034 FIFA World Cup. Such participation can help Sri Lankan construction sector companies to showcase their products and explore Saudi Arabia’s growing dynamic market demand and opportunities that are unfolding under the Kingdom’s Vision 2030. The participation of Sri Lanka’s popular brands such as Multilac and Macktiles at Saudi Expo BIG5 Construct will pave the way to open market access for Sri Lankan construction sector products to enter the Saudi market, the Ambassador added.
The Big 5 Construct Saudi Expo is the Kingdom’s largest construction event. This year’s event was a two weeks’ format event, which provided a premier platform to network with leaders, innovators, and decision-makers shaping the future of the $ 1.7 trillion construction pipeline in the Kingdom. It was co-located with specialty events such as Heavy Saudi, Totally Concrete Saudi Arabia, HVAC R Saudi Arabia, Windows, Doors & Facades Saudi Arabia, Marble and Stone Saudi Arabia, Saudi FM & Clean, Urban Design & Landscape Saudi Arabia and Saudi Hospital Design & Build Expo.
The exhibition covered twelve product sectors including building envelope and construction, building interiors and finishes, building materials and tools, concrete, construction technologies, intelligent buildings, kitchen and bathroom, offsite and modular construction, Paints, plant machinery and vehicles, steel and urban design and landscape.
Over 75,000+ construction professionals and 2,000+ exhibitors from 60+ countries had participated at the Riyadh Front Exhibition and Conference Centre for the first and second week of this mega expo.
Multilac and Macktiles are the products of the Macksons Holdings which stands tall as one of Sri Lanka’s most distinguished and diversified conglomerates. Macksons Holdings operates a range of subsidiaries spanning industries such as consumer goods, industrial products, exports, hospitality, real estate, energy, and more. With over five decades of success and innovation, Macksons has expanded its branches into an international market such as Bangladesh, Indonesia, Dubai, China, Kenya, Nigeria, Somaliland, Maldives etc.
OSL take:
Sri Lanka’s manufacturing industry is continuing to record a steady growth resulting in an increase in access in local and international markets. The country’s manufacturing industry has shown great strength and resilience by continuing with its growth path even during the economic crisis faced by the country in 2022. The growing manufacturing industry in Sri Lanka has shown great expansion to foreign markets as well. The strong trade ties enjoyed by Sri Lanka with many foreign countries, the many promotional campaigns carried out by local authorities in foreign markets and the move to push local export manufacturers to add value and diversify the existing export product portfolio have all helped expand the market space for Sri Lankan products in foreign markets. It is in such a backdrop that Macktiles as well as Multilac and many other businesses in Sri Lanka are promoting locally produced brands in foreign markets with interest being shown by many foreign markets in them as well. All these developments indicate an expansion in the business/investment opportunities in Sri Lanka’s manufacturing and exports sectors. Given the increasing business potential in the local manufacturing and exports sectors present lucrative opportunities for foreign businesses/investors. Sri Lanka also presents the best venue for foreign businesses to set up manufacturing and trading ventures to engage with other countries in the region using the preferential treatment enjoyed by Sri Lanka with other countries in the region. Foreign businesses could therefore also look at further expanding operations through partnerships or joint ventures with local businesses as well.
| Article Code : | VBS/AT/20250318/Z_2 |