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Multichemi launches Sri Lanka’s first plant-based fabric conditioner

Multichemi launches Sri Lanka’s first plant-based fabric conditioner

Daily FT: Multichemi International Ltd., the pioneer in environment-friendly, biodegradable detergents under the flagship brand name ‘dash’ has launched Sri Lanka’s first plant-based fabric conditioner ‘Magic Soft’. The ceremonial launch was recently held at Tangerine Beach Hotel, Kalutara.
This innovative fabric conditioner has been introduced to the market after extensive research and development at Multichemi and contains a number of novel features.
The new ‘Magic Soft’ fabric conditioner is plant based and free of animal fats, offers premium softness to clothes, utilises encapsulated fragrance technology to make the fragrance last longer on clothes and boosts hygienic wellbeing. Further, it prevents color fading, minimizes wrinkles on clothes and preserves the new look of clothes for a long time, making it easier to iron. ‘Magic Soft’ fabric conditioner is now available in two fragrances as Floral Fresh and Aqua Fresh in 1L bottle and 200ml refill packs. Just 20ml of the new and improved ‘Magic Soft’ fabric conditioner is sufficient for up to 15 clothes.
Established in 1993, Multichemi International Limited is one of the largest Sri Lankan manufacturers producing international standard, biodegradable and environmentally friendly detergents under the brand name ‘dash’. The company with its main factory located in Kindelpitiya Industrial Zone, Millewa has achieved ISO 9001 quality certification. The strong commitment to customer satisfaction and product quality are significant attributes of the company.

OSL take:
The ongoing economic activities in Sri Lanka has brought about an overall expansion in the country’s key economic sectors. Along with these expansions, there has been a growth in demand in Sri Lanka’s retail market. The expanding economic activities and the increase in foreign travelers to the country have all created a demand for Sri Lanka’s retail market to be on par with international standards while also promoting new and sustainable solutions. Sri Lanka’s retail manufacturing market therefore presents new business/investment opportunities. Foreign businesses/investors could look at providing technical advice, expertise, technologies and other goods and services required by Sri Lanka’s retail manufacturing sector. Foreign businesses could also look at forming partnerships or joint ventures with local businesses engaged in the retail manufacturing industry with the aim of expanding locally and internationally.

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Article Code : VBS/AT/20231011/Z_2

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