Inaugural Sri Lanka Virtual MICE Expo 2021 from 1 to 3 December
Daily FT: Sri Lanka’s inaugural Virtual MICE Expo organised by the Sri Lanka Convention Bureau (SLCB) in collaboration with the Sri Lanka Association of Professional Conference, Exhibition and Event Organisers (SLAPCEO) will be held from 1 to 3 December.
The proposed event consists of a virtual exhibition, four business forums and engaging experiences. The local sellers representing the Sri Lankan meetings and events industry will exhibit their products and services at the event. The event is expected to attract foreign buyers including a large representation from the Asian region, especially from India and China.
In order to deliver a high level of engaging experiences, organisers have planned virtual visitor experiences such as Master MICE Challenge, visitor competitions, tea experiences, culinary experiences, relaxation activities, tree planting, etc.
The Virtual Business Forum for Meetings and Conference Organisers will be held on 1 December and speakers from international associations such as IAPCO and ICCA will join the forum virtually. This forum will create a platform for global and local meetings and conference organisers to e-meet and discuss current trends related to the global meeting industry.
The Virtual Business Forum for Incentive Organisers with speakers from international associations such as SITE International and the Virtual Business Forum for Wedding Planners with speakers from international associations such as IWPA will be held on 2 December.
The Virtual Business Forum for Exhibition Organisers will be held on 3 December with the participation of speakers and members from Indian Exhibition Industry Association (IEIA).
Sri Lanka Tourism Chairperson Kimarli Fernando said: “MICE is the voice of Sri Lanka. We look forward to everyone’s participation at Sri Lanka’s Inaugural Virtual MICE Expo organised by the Sri Lanka Convention Bureau.”
BMICH Director and CEO Sunil Dissanayake said: “The BMICH, South Asia’s leading meeting and convention venue, is happy to partner with Sri Lanka Virtual MICE Expo 2021 as the Principal Sponsor.”
Water’s Edge Chairman and CEO Rohan Fernandopulle said, “Waters Edge, the premier wedding destination in Colombo, is delighted to be partnered with Sri Lanka Virtual MICE Expo 2021 as the Co- Sponsor.”
Sri Lanka Convention Bureau General Manager Krishantha Fernando said, “Sri Lanka Virtual MICE Expo 2021 will showcase Sri Lanka is ready to welcome MICE travellers.”
SLAPCEO President Imran Hassan said: “Trust that SLAPCEO’s collaboration will make Sri Lanka Virtual MICE Expo 2021 a great success.”
Sri Lanka’s attraction as a MICE destination has been on the increase since the past few years. The Asian Development Bank (ADB) is to hold its annual general meeting in Sri Lanka next year. This would attact a large number of foreign participants to the country while also increasing Sri Lanka’s attraction as a MICE destination in the South Asian region. Sri Lanka has also recorded an overall growth in the tourism industry with a steady increase in tourist arrivals to the country and many international hospitality brands showing interest in entering Sri Lanka’s tourism industry. Given Sri Lanka’s growth in the tourism industry and the growing attraction as a MICE destination, foreign businesses/investors could explore the growing business potential in Sri Lanka.
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