Embassy of Sri Lanka and VJSC Co. host tourism promotion event in Viet Nam
Daily FT: The Embassy of Sri Lanka in Viet Nam, in collaboration with VJSC Co., Ltd., successfully co-hosted a tourism promotion event titled “Unlocking Sri Lanka’s Tourism Potential” in Ho Chi Minh City on 8 June 2026.
The event aimed to position Sri Lanka as a premier travel destination for Vietnamese tourists and to strengthen tourism cooperation between Sri Lanka and Viet Nam.
The timing of the event was particularly significant as both VietJet Air and Vietnam Airlines are preparing to launch direct air services on the Ho Chi Minh City-Colombo sector. VietJet Air is scheduled to commence operations on 18 August 2026, while Vietnam Airlines is expected to launch direct flights later in 2026.
The event was co-organised by Vietnam Japan Services and Commerce Co., Ltd. (VJSC), a prominent Vietnamese company specialising in outbound travel and destination marketing.
The programme commenced with the traditional Sri Lankan oil lamp lighting ceremony. Ambassador of Sri Lanka to Viet Nam Poshitha Perera delivered a detailed keynote presentation highlighting Sri Lanka’s rich cultural heritage, diverse tourism attractions, and the growing tourism potential between Sri Lanka and Viet Nam.
VJSC Co. Director Nguyen Tien Bach introduced Sri Lanka tourism products specifically designed for the Vietnamese market, emphasising customised travel experiences and opportunities for Vietnamese travellers.
A key segment of the event was an interactive talk show featuring Pham Hoang Hung of Vietravel, one of Viet Nam’s leading outbound travel companies, and Le Viet Vinh (Vinh Gau), a well-known Vietnamese travel blogger. Their discussion focused on travel trends, destination preferences, and the appeal of Sri Lanka for Vietnamese tourists.
VietJet Air International Sales Director Nguyen Chi Duc presented the Ho Chi Minh City-Colombo air route product and outlined the airline’s operational development plans for the new service.
The event was attended by more than 60 prominent travel companies based in Ho Chi Minh City, as well as representatives from Sri Lanka’s tourism industry, including Mahen Kariyawasan of Andrews Travel Company and Chamil Udawatte of Hayleys Travels.
Participants received gift packs from the Sri Lanka Tourism Promotion Bureau, including Ceylon Tea packets and other promotional materials showcasing Sri Lanka’s tourism offerings.
The Embassy of Sri Lanka reaffirmed its commitment to working closely with Vietnamese travel partners, airlines, and tourism stakeholders to promote Sri Lanka as a preferred destination for Vietnamese travellers and to further strengthen people-to-people connectivity, tourism exchanges, and economic cooperation between Sri Lanka and Viet Nam.
OSL take:
Sri Lanka is steadily strengthening its business, trade, and investment linkages across Asia, with growing engagement from countries such as Viet Nam reflecting its broader strategy of regional economic integration. The recent tourism promotion event in Ho Chi Minh City, “Unlocking Sri Lanka’s Tourism Potential,” co-hosted by the Embassy of Sri Lanka in Viet Nam and VJSC Co., Ltd., highlights the country’s efforts to deepen tourism cooperation and position Sri Lanka as a preferred destination for Vietnamese travelers. Beyond tourism, Sri Lanka presents a widening spectrum of business/investment opportunities for Vietnamese and other Asian businesses/investors across sectors such as hospitality, renewable energy, export-oriented manufacturing, agriculture value chains, logistics, and the digital economy. Ongoing economic reforms and improvements in the investment climate are enhancing ease of doing business, while Sri Lanka’s strategic location along major Indian Ocean trade routes offers strong connectivity advantages for regional and global markets. As Sri Lanka continues to diversify its international partnerships, Viet Nam stands out as a promising partner in trade, investment, and tourism collaboration. Vietnamese businesses can leverage Sri Lanka’s open market environment and emerging growth sectors to expand their regional footprint, while contributing to mutual economic growth through joint ventures, investment partnerships, and tourism development initiatives.
| Article Code : | VBS/AT/20260612Z_4 |