Coca-Cola Company meets Sri Lankan Premier, affirms company’s commitment to Sri Lanka
The Coca-Cola Company President and CEO, James Quincey has reportedly met Sri Lankan Prime Minister Ranil Wickremesinghe during his maiden visit to the country and affirmed the company’s commitment to Sri Lanka.
According to reports, the Coca-Cola Company and its bottling partner has committed to contribute US$ 50 million+ into the ecosystem of the country over the next five years.
Quincey’s visit to Sri Lanka within his very first year of taking office reflects the company’s continued commitment to the country. It also follows the FIFA World Cup Trophy Tour by Coca-Cola in January that caught the imagination of the youth and footballing community of our country, local media reports further state.
Coca-Cola is one of the leading consumer brands in the world, serving almost all possible beverages ranging from the classic Coke to fruit beverages to dairy to tea and coffee. Coca-Cola has been operating in Sri Lanka since 1961, contributing significantly to Sri Lankan economy.
Globally, The Coca-Cola Company is evolving and adapting to lifestyle trends, while continuing to keep people – and their needs – at the heart of the business.
The Coca-Cola Company is becoming a company that provides ‘Beverages for Life’.
Reports further state that in Sri Lanka, responding to consumer demand, the Coca-Cola Company has launched sugar-free options for all its sparkling and fruit flavoured beverages. While Coke Zero and Sprite Zero were launched in 2017, Fanta Orange, Fanta Portello, Fanta Cream Soda and Lion Ginger Beer, were introduced early this year providing consumers with more choice to enjoy the drinks’ natural flavours and a great, fruity taste without the sugar.
The concept of sustainable development is at the heart of The Coca-Cola Company and the way it does business. The company has continuously been striving to create lasting positive impacts in the communities it proudly serves.
In January this year, Coca-Cola announced an initiative called ‘World Without Waste’.
World Without Waste is the Coca-Cola Company’s global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
OSL take:
The commitment by The Coca-Cola Company to develop its business in Sri Lanka indicates the growing business confidence towards the country. The decision by the President and CEO of the internationally acclaimed company to visit Sri Lanka within the first year after assuming office indicates a level of importance given to the island nation by the enterprise. This would also be an encouraging sign for other similar foreign businesses to enter into the Sri Lankan economy.
| Article Code : | VBS/AT/05042018/Z_2 |