Ceylon Biscuits Limited recognized as Asia Marketing Company of the Year 2019
Ceylon Biscuits Limited (CBL), the market leader and manufacturer of the well-loved Munchee Biscuits in Sri Lanka, was reportedly awarded the ‘Asia Marketing Company of the Year 2019’ for the second consecutive year at the Asia Marketing Excellence Awards ceremony held in Taipei, China – Taiwan recently.
The awards were organized by the Asia Marketing Federation (AMF), which is the foremost governing body for marketing in Asia.
According to reports, CBL as an organisation has made a significant impact through this achievement and the awards were presented in recognition and honour of companies that strive to go beyond boundaries and be in the forefront of evolving marketing trends.
CBL had also clinched multiple awards at the recently held annual SLIM National Sales Congress Awards 2019 (NASCO). This year the organisation had showcased its sales and marketing prowess by proudly winning seven awards: a Gold, three Silver and three Bronze.
Janmesh Paul Antony General Manager Marketing CBL Munchee, accepting the award on behalf of CBL team has been quoted as saying, “We are extremely elated to receive this award and it is a true testament to the dedication and commitment of our workforce and the strength of our business practices in the markets we operate. At CBL we constantly strive to improve our processes through innovation and technology.”
OSL take:
The award won by CBL Sri Lanka is indicative of the strength and growth of the country’s private sector. Sri Lanka’s business conducive environment has paved the way for many local companies to record impressive growth as well as expand to foreign markets. Sri Lanka’s geographical positioning in the Indian Ocean, the ease of doing business environment in the country and the many trade agreements as well as trade concessions enjoyed by the country have made it an attractive business destination in the South Asian region.
| Article Code : | VBS/AT/17122019/Z_4 |