BWH Hotels eyes expansion in Sri Lanka with initiative to strengthen presence of World Hotels - Opportunity Sri Lanka
BWH Hotels eyes expansion in Sri Lanka with initiative to strengthen presence of World Hotels

BWH Hotels eyes expansion in Sri Lanka with initiative to strengthen presence of World Hotels


The Morning: Harnessing the power of Sorrel Hospitality, BWH Hotels is set to expand its footprint in the vibrant South Asian market, with a focused initiative to strengthen the presence of World Hotels in Sri Lanka, India and Bangladesh.
Enabled by BWH Hotels’ landmark acquisition of World Hotels in the year 2019, this strategic move reaffirms BWH Hotel’s steadfast commitment to providing luxury accommodation and elevated guest satisfaction across diverse destinations within the South Asian region, the Company noted.
“With a dedicated focus on enhancing the presence of World Hotels in India, Bangladesh, and Sri Lanka, we are committed to elevating the standards of luxury accommodation and guest satisfaction. This move, fuelled by the landmark acquisition of World Hotels in 2019, underscores BWH Hotels’ unwavering dedication to delivering exceptional service and creating unparalleled guest experiences throughout the diverse landscapes of South Asia,” said Larry Cuculic, President and Chief Executive Officer, BWH Hotels.
“I am delighted to announce a strategic leap that signifies a remarkable chapter in our journey. Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market” International Operations and of World Hotels President Ron Pohl. We are thrilled to embark on this exciting journey of expansion of World Hotels in India, Bangladesh and Sri Lanka. These countries hold immense potential in the luxury hospitality sector and this strategic move is a testament to our dedication to enhancing the presence of World Hotels in this region,” said BWH Hotels COO (India, Bangladesh and Sri Lanka) Atul Jain.
With a legacy built on trust, innovation, and a commitment to excellence, BWH Hotels is set to elevate the bar of luxury hospitality and create lasting memories and unforgettable experiences for guests across India, Bangladesh, and Sri Lanka, the Company noted.

OSL take:
Sri Lanka’s steady growth in the tourism industry and the growth in business/investment opportunities, especially in the leisure and hospitality sectors have attracted many international leisure and hospitality brands to enter the country’s tourism industry. The growth in tourist arrivals to Sri Lanka, which is expected to see a further growth this year, has also opened business/investment opportunities in the development of infrastructure and supplementary infrastructure facilities required by the industry to meet the growing demand. The growth and business potential in Sri Lanka’s tourism industry could be seen by the many refurbishment and expansion programmes undertaken by local businesses engaged in the industry. Also, the continuous promotion of Sri Lanka as a must visit tourist destination by the local authorities while exploring new tourism concepts have also served to expand business/investment opportunities in the country’s tourism industry. Given the growing business potential in Sri Lanka’s tourism industry, foreign businesses/investors could confidently explore the expanding opportunities in the industry.

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Article Code : VBS/AT/20240123/Z_6

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