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Brandix expands apparel technology legacy with Fusion Apparel

Brandix expands apparel technology legacy with Fusion Apparel

Daily FT: Fusion Apparel Ltd., has signed an agreement with the Board of Investment (BOI) to initially invest $ 1.06 million to provide a much-demanded, technology-driven manufacture of glue-bonded garments in partnership with Brandix Group.
A statement by the BOI said Brandix anticipates a total project investment of approximately $ 10 million.
It said looking at today’s technical outerwear, performance wear, and intimate garments, it is easy to see the evolution – innovative performance, enhanced usability features, and increased durability. Therefore, the technology and supply chain play a crucial role in enabling this evolution.
Fusion Apparel works with major international brands, making it a must to address the growing demand for these global brands. The demand for glue bonding services among BOI export-oriented companies is increasing, prompting Fusion Apparel to strategically invest in this technology-driven venture. This project further enhances technology learning for the industry and provides 100 employment opportunities.
This joint venture will yield unparalleled benefits not only for Brandix and Fusion Apparel but also for the industry as a whole. Brandix has been a leading force in the apparel industry in Sri Lanka for over four decades, serving as a virtual training ground for industry leaders. Brandix consistently develops industry-defining technology and best practices, with Fusion Apparel serving as another significant milestone in this ongoing evolution.
Fusion Apparel introduces glue bonding, a next-generation technology that not only eliminates traditional sewing in garments but also enhances the performance of apparel. By using specialised adhesives, this method ensures seamless finishes, greater durability, and enhanced comfort for wearers. The uniqueness of glue bonding is that liquid glue provides a high level of efficiency and scalability in manufacturing sew-free products. Its consistent application enhances production quality, resulting in better-finished goods. Additionally, glue bonding improves the modulus of base fabrics, making it suitable for a wide range of performance apparel, meeting both aesthetic and functional requirements.
Furthermore, local apparel manufacturers can expand their sew-free product offerings to key markets like the USA through this joint venture. Fusion Apparel will provide comprehensive support – from design and product development to bulk manufacturing – delivering end-to-end execution.
With consumer preferences shifting towards lightweight, friction-free, and clean-finished products made with simple constructions, glue bonding presents a highly effective solution. Its applications extend across various product categories, including intimates and activewear.
The rich brand equity of Brandix always secured the best labels in the global market and capitalised on Brandix’s existing customer relationships in the US, EU, and Far East Asia to introduce these products.
The new technology always enables Brandix’s vision for its ESG framework. As a result, it facilitates the advancement of sustainable leadership, with Fusion Apparel becoming part of the sustainable supply chain. Certain raw materials used in this process are either fully or partially sustainable. Additionally, achieving overall energy efficiency during manufacturing leads to energy savings, indirectly supporting sustainability goals.
Fusion Apparel’s core value provides a sustainable competitive advantage for the country, solidifying its reputation as a comprehensive solutions provider for customer-centric design thinking.
Furthermore, Sri Lanka is positioning itself as a nation with technology-savvy human capital, capable of serving Industry 4.0 and being future-ready.

OSL take:
Sri Lanka’s manufacturing and exports sectors have been on a constant growth path showing great resilience even during the economic crisis faced by the country in the past few years. The many trade agreements as well as trade concessions enjoyed by the country with many foreign countries and the incentive schemes offered by the Sri Lankan government to attract investors have all helped boost Sri Lanka’s manufacturing and exports sectors. One of the main industries in the manufacturing and exports sectors that have shown impressive growth and expansion locally and internationally is the apparel industry. It is in such a backdrop that one of the leading apparel manufacturers and exporters in the country has taken steps to expand its operations while also focusing on promoting new products. All these are indicative of the overall expansion of business/investment opportunities in Sri Lanka’s apparel industry. With Sri Lanka’s export market also expanding with new foreign markets adding to the list, the opportunities in the local apparel industry present many lucrative ventures for foreign businesses/investors to engage in. These include direct business ventures as well as collaborations with local industries. The strength, growth and profits recorded by local businesses in the apparel industry as well as the overseas expansion of some businesses in the industry indicate the overall increase in the industry’s business potential.

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Article Code : VBS/AT/20250115/Z_3

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