Web3Interactive, Immersive Labs launch immersive real estate tech in Sri Lanka
Daily FT: Web3Interactive LLC, a UAE-based immersive technology company headquartered in Dubai, is introducing advanced real estate visualisation and immersive sales technologies to Sri Lanka through its innovation subsidiary, Immersive Labs.
Sri Lanka’s real estate sector is demonstrating steady recovery in 2025, boosted by macroeconomic stabilisation, lower policy rates and renewed investor confidence. Overseas and Diaspora interest is increasing with foreign buyers currently accounting for a significant share of online property searches, drawn by comparatively attractive USD pricing and improved economic stability.
Headquartered in Dubai and co-founded by prominent Sri Lankan industry figures Omar Sahib and Safraz Razeek, Web3Interactive designs and delivers advanced immersive technology solutions, particularly within the real estate sector. While the company manages its expanding regional operations from Dubai, its core research and engineering capabilities are anchored in Sri Lanka through Immersive Labs, led by CEO Sameera Piyadigamage.
Immersive Labs serves as the group’s dedicated R&D and engineering hub, specialising in Virtual Reality (VR), Augmented Reality (AR), and high-fidelity architectural visualisations. The two companies combine Sri Lankan engineering capability with Middle Eastern market standards to deliver globally competitive immersive solutions. By centralizing advanced technical development in Sri Lanka and aligning with Middle Eastern market expectations, the group delivers immersive solutions that meet global standards. With direct exposure to the fast-evolving MENA real estate ecosystem, Web3Interactive and Immersive Labs are now enabling Sri Lankan developers to adopt immersive sales acceleration strategies that have proven successful in Dubai and across the region.
The new initiative by Web3Interactive and Immersive Labs focuses on two key areas. Firstly, it aims to elevate the buyer experience by introducing immersive walkthrough technology that allows potential homeowners and investors to experience properties before construction is completed, significantly enhancing buyer confidence and improving conversion rates. Secondly, it focuses on attracting foreign investment by equipping Sri Lankan developers with advanced visualization and engagement tools comparable to those used in leading Middle Eastern property markets, thereby strengthening appeal to overseas buyers and the global Sri Lankan Diaspora.
Web3Interactive LLC Co-Founder Omar Sahib said: “Our vision is to help Sri Lanka leapfrog traditional property marketing. The Middle East has already demonstrated how immersive technology can accelerate real estate absorption, and we are committed to bringing that proven playbook to local developers.”
Immersive Labs CEO Sameera Piyadigamage said: “At Immersive Labs, our focus is engineering precision and visual realism at global standards. By building from Sri Lanka for international markets, we are creating a strong technology backbone that local developers can now fully leverage.”
Web3Interactive Co-Founder Safraz Razeek added: “From the Middle East, we are seeing first-hand how immersive and spatial technologies are reshaping property sales. Our role is to transfer that domain expertise into Sri Lanka in a practical, commercially impactful manner for developers and investors alike.”
Looking ahead, the company plans to expand its immersive real estate solutions across a broader portfolio of developments in Sri Lanka, while deepening collaboration between its Lankan-based engineering teams and partners in Middle Eastern markets. It also intends to accelerate the adoption of immersive technologies across additional industry sectors and further strengthen international investor engagement through advanced digital visualisation platforms.OSL take:
Sri Lanka’s ongoing economic activities and expanding economy have resulted in the expansion of the country’s digital industry. With Sri Lanka working towards becoming a hub in the South Asian region, the country’s digital industry needs to meet the increasing demands of the country as well as be on par with the developments in the global digital industry. Realizing this fact, the Sri Lankan government has also launched an aggressive digitization drive covering all sectors of the country. All these movements have resulted in the expansion of business/investment opportunities in Sri Lanka’s digital industry as well as related sectors. Looking at the growth and profits recorded by businesses already engaged in the local digital industry and the increasing interest among foreign businesses/investors to explore the expanding opportunities in the industry, it is evident that the increasing business potential of the local digital industry would present many lucrative opportunities for foreign businesses/investors.
| Article Code : | VBS/AT/202603011/Z_4 |