Vogue Jewellers pioneers global expansion with Melbourne showroom opening
The Morning: Vogue Jewellers, Sri Lanka’s premier jeweller since 1962, proudly announces the historic opening of its first international store at Westfield Fountain Gate, Melbourne, Australia.
Vogue Jewellers, long celebrated as Sri Lanka’s premier jeweller and a groundbreaker in redefining industry standards since its earliest days, proudly announces the expansion of its superior quality craft and pristine range with the opening of a full-fledged branch in Melbourne, Australia.
For over six decades, Vogue Jewellers has been a trailblazer in the fine jewellery industry, earning unparalleled local and international accolades. Renowned for its innovative designs, superior quality gold and undisputed trust, Vogue Jewellers has been the preferred choice for generations, particularly for bridal jewellery. From mothers to daughters and granddaughters, Vogue’s creations have adorned life’s most cherished milestones, offering both lasting beauty and sound investment opportunities amidst rising inflation.
The Melbourne store will showcase Vogue Jewellers’ exquisite collections, including traditional and contemporary Kandyan and Western bridal jewellery. The store will also feature 18-karat and 14-karat creations, alongside genuine precious and semi-precious stone-studded 18 karat range and diamond-studded rose gold and white gold ranges. Customers can explore the world’s first branded 22-karat gold jewellery line, the Tusker Collection, celebrated for its heavy-set designs and investment value, the opulent Majestic Collection, the luxurious Golden Truffle Collection and versatile jeweller for office wear, daily wear, minimalistic designs, children’s items and men’s jewellery.
“Opening our first international store in Melbourne is a testament to Vogue Jewellers’ legacy of trust, quality, and innovation,” said Anura Hemachandra, Managing Director of Vogue Jewellers. “We are thrilled to bring Sri Lanka’s finest craftsmanship to Australia, offering our exquisite creations to Australians and the vibrant Sri Lankan diaspora. This expansion reflects our commitment to crafting timeless pieces that celebrate life’s milestones and serve as enduring investments.”
OSL take:
Many private sectors businesses in Sri Lanka are currently on an expansion path indicating the steady growth and profits recorded by them as well as further portraying the overall strength, resilience and growth of Sri Lanka’s overall economy. Supported by the country’s geographical positioning in the Indian Ocean, strong trade ties enjoyed with many foreign countries and the business conducive environment with many incentives on offer, Sri Lanka is fast becoming an emerging business destination in the South Asian region while embarking on a journey to achieve regional hub status. All these have resulted in the expansion of business/investment opportunities in key economic sectors in the country as well as in the country’s private sector given the openings for partnerships or joint ventures with foreign businesses/investors. It is in such a backdrop that many local businesses have embarked on overseas expansion programmes, opening new business opportunities for foreign businesses/investors who could look at partnering with Sri Lankan businesses on their expansion programmes through collaborations. The success of Sri Lanka’s private sector also serves to boos confidence among foreign businesses who are looking at setting up bases in South Asia, especially Sri Lanka.
| Article Code : | VBS/AT/20250815/Z_1 |