Sri Lanka’s Prime Group introduces country’s first real estate e-commerce website
Prime Group of Sri Lanka has reportedly introduced ‘Prime Hot Deals,’ which is the country’s first-ever real estate e-commerce website.
The website was launched last Tuesday (6) with the aim of revolutionising Sri Lanka’s real estate sector.
Imagine being able to view and walk through a preferred property via a 360° virtual view and booking it online without moving an inch? Online clientele also get greater discounts when they browse, view and reserve the property of their choice online, as a result of the technology that Prime Group uses in this brand new venture, the local media has reported.
Thus, Prime Group is adamant on passing on the benefit to its loyal customers who are helping the company change the landscape of the industry entirely, the Daily FT has stated.
Accordingly, the site www.primehotdeals.lk is the group’s newest website where properties from Point Pedro in the northernmost point of Sri Lanka to Dondra Head in the southernmost part of the country are listed.
The Prime Group was established two decades ago with a vision of ‘Committed to creating a better place on earth.’ Since then, the company has taken massive strides from its four-employee humble beginnings to what the company stands for now, displaying exponential growth as a result of its dedication to market focus, financial discipline, innovative approaches in business and the effective use of technology.
The local media report has further stated that Proptech or property technology is harnessing information technology by companies to help other companies or individuals to research, analyse, view/walk through, buy and sell, or manage real estate.
Although proptech is being used in the real estate industry throughout the world, Prime Group is the first and only company in Sri Lanka to make global technology local.
Also, DFCC Bank, the official banking partner of Prime Hot Deals, is ready to grant special rates on loans for the group’s online clientele. Additionally, the clients get to choose their own installment according to their pay-back capacity with the use of the loan calculator embedded within the site, the report has added.
Prime Group has over 6,000 properties and completed projects spread throughout the island.
OSL take:
The introduction of Sri Lanka’s first real estate e-commerce website by a local company is indicative of the positive developments in the country’s real estate sector as well as its growing potential. The aggressive development programme that is being carried out covering all parts of the country, especially the mega development prgrammes in the commercial capital, Colombo have resulted in the continuously increasing demand in Sri Lanka’s real estate/property business. The completion of the Colombo Port City, the proposed light railway transit project would further increase real estate value in Colombo. Given the positive developments in Sri Lanka’s overall economic growth, investing in real estate in Sri Lanka would undoubtedly be a wise investment that would yield positive results in future.
| Article Code : | VBS/AT/13082019/Z_5 |