Sri Lanka’s national carrier organizes familiarization tour for Chinese journalists
Sri Lanka’s national carrier, SriLankan Airlines, has reportedly organized a familiarization tour for a group of journalists representing leading publications in China.
With China being one of the airline’s key markets and one of the top tourism feeder markets of Sri Lanka, the national carrier steered many initiatives to retain Sri Lanka’s appeal as a much sought-after destination among the Chinese travellers post Easter Sunday incidents, the airline said in a press release, The Sunday Morning newspaper has reported.
The touring journalists represented some of China’s leading publications such as Luxury Times of BUYTime Media Corp, the biggest high-end channel media operator in China concerning business journey; Jiemian News, China’s new influential financial media platform with over eight million daily users; and Global Times, which has the largest circulation in the East, North, and South of China with a readership of over 10 million.
Luxury Times Chief Editor Lu Xiufang has been quoted as saying: “Peace and tranquillity are the unique characteristics of Sri Lanka. There is no noise and rush; no struggles and panic. There are centuries-old ancient temples left by history and nature. Some areas consist of thousands of acres of tea gardens, and some are surrounded by green mountains. I invite everyone to come here to heal your anxious, restless soul. The people here are making a sunrise, and they are living in peace and quiet, living their ordinary life.”
Sri Lanka’s Jetwing Travels had assisted the national carrier with logistics and ground transportation in this endeavour.
OSL take:
China is one of Sri Lanka’s key tourist source markets and tourism authorities in Sri Lanka have already commenced promotional campaigns targeting the Chinese market. The familiarisation tourism for Chinese journalists organised by SriLankan Airlines would further support this endeavour. Sri Lanka’s tourism sector has shown an impressive growth following the setback suffered in the aftermath of the Easter Sunday attacks in April. Tourist arrivals to the country are on the increase along with investments to the tourism sector. Foreign businesses/investors could therefore confidently explore business/investment opportunities in Sri Lanka’s tourism sector.
| Article Code : | VBS/AT/13082019/Z_4 |