Sri Lankan government approves Integrated Tourism Digital Plan to further boost tourism industry
The Cabinet of Ministers in Sri Lanka has granted approval to the Integrated Tourism Digital Plan (ITDP) presented by Sri Lanka’s Minister of Tourism Development, Wild Life and Christian Cultural Affairs, John Amaratunga.
Under this programme, around Rs. 350 million would be invested for the development of tourism industry and improvement of Global Security Image.
According to reports, the Digital Plan would be conducted under Public Private Partnership (PPP) basis until end of 2020.
An official from the Ministry of Tourism has been quoted in the local media as saying that this investment would mainly focus on five high tourism arrival markets.
“These markets are China, India, United Kingdom, Germany and France which are among the top arrivals for Sri Lanka,” the official has said.
Also, part of the ‘So Lankan’ campaign promotions too would be under this budget which is channeled through the Tourism CESS Fund.
The Government of Sri Lanka has identified tourism as a key driver to the economy and plans are also underway to increase the current US$ 3.5 billion annual revenue to US$ 7 billion by the end of 2020.
The revenue target for 2019 is expected to be US$ 4 billion.
OSL take:
Sri Lanka’s tourism sector has been recording impressive growth rates in the past few years. Tourism authorities have been engaged in an aggressive promotional campaign to further boost the industry. The Integrated Tourism Digital Plan will give a further impetus to Sri Lanka’s tourism sector. Foreign businesses/investors could explore business/investment opportunities in the country’s tourism industry.
| Article Code : | VBS/AT/11042019/Z_5 |