Sri Lanka Tourism Promotions Bureau to launch global tourism campaign
The Morning: Sri Lanka Tourism Promotion Bureau (SLTPB) is to launch its long-awaited destination tourism global campaign spotlighting Sri Lanka, titled “Nation Branding Campaign” on 26 June, in Colombo.
The event is anticipated to bring together key players from the public and private sectors.
The landmark initiative, led by the SLTPB, aims to reposition Sri Lanka as a leading global travel destination by showcasing the island’s unique identity, cultural richness, and ongoing recovery in tourist arrivals.
Though timely, industry persons have repeatedly urged the government to launch the campaign sooner, targeting tourists travelling during the summer period between June and August.
OSL take:
Sri Lankan authorities are focuses on further expanding the country’s tourism industry by attracting more foreign travelers to the country while further expanding the tourism concepts presented to them. It is in such a backdrop that the local tourism authorities are planning to promote Sri Lanka as an attractive tourist destination with many attractions among key tourist source markets. All these factors indicate the growing tourism industry and related sectors as well as the increasing business/investment opportunities. These opportunities range from the development of infrastructure and supplementary infrastructure facilities required to meet the increasing demand to the introduction of attractive tourism concepts as well. Looking at the interest already shown by foreign businesses/investors in Sri Lanka’s tourism industry and related sectors, more foreign businesses/investors could explore the lucrative opportunities in these sectors. They could also look at expanding operations in the tourism industry through local collaborations.
| Article Code : | VBS/AT/20250618/Z_2 |