Sri Lanka Tourism Promotions Bureau launches massive promotional campaign in China
The Sri Lanka Tourism Promotions Bureau has reportedly launched a massive promotional campaign in China recently in a bid to woo Chinese travelers to the island nation.
Sri Lanka’s Minister of Tourism Development, Wildlife and Christian Religious Affairs John Amaratunga has reportedly stated at the event that the government of Sri Lanka is looking at the possibility of lifting the visa fee for Chinese visitors since the country is ready to welcome Chinese tourists.
Alongside the promotional campaign, Sri Lanka Tourism has held a special media briefing for Chinese and International media outlets recently at the China World Hotel in Beijing.
Over 60 media outlets and 40 representatives from airlines and travel agencies had participated at the event, Sri Lanka’s state owned English daily newspaper has reported. The report has further stated that China’s CCTV, People’s Daily, Global Times, China Radio as well as Air China, China Eastern Airlines, SriLankan Airlines and China Southern Airlines had attended the briefing.
Sri Lanka Tourism has also participated in the Beijing International Tourism Expo (BITE) 2019 recently, which is recognized as one of the most influential and famous international expositions sponsored by the Beijing Culture and Tourism Administration, organized by Beijing Relation Conference and Exhibition.
BITE is also known as the largest international travel exhibition in China and is an important exchange and trade platform for promoting the global tourism resources and products and stimulating tourism consumption.
China is Sri Lanka’s second largest tourism source market which drew 265,965 tourists last year.
OSL take:
Sri Lanka’s tourism authorities are engaged in an aggressive tourism promotional campaign to woo tourists to the country following the blow suffered in the aftermath of the Easter Sunday attacks. However, the country’s tourism sector is now returning to normal with tourist arrivals to Sri Lanka recording gradual increased from last month. Foreign countries have already relaxed travel advisories earlier issued on Sri Lanka and several foreign airlines have announced plans to operate flights to Colombo. All indications now are that Sri Lanka’s tourism industry would record a full bounce back within the next few months. Therefore, foreign investors could explore business/investment opportunities in Sri Lanka’s tourism sector.
| Article Code : | VBS/AT/09072019/Z_4 |