Sri Lanka Tourism Promotion Bureau to run latest brand identity marketing campaign on CNN
The Sri Lanka Tourism Promotion Bureau (SLTPB) has reportedly stated that it was in discussion with CNN to run the country’s latest brand identity marketing campaign for the next two months till May.
“Following the successful marketing campaign we had with CNN, the SLTPB is now considering on running a new campaign with our latest illustration from the eyes of the rich and diverse wildlife – to bring to life our new brand identity ‘So Sri Lanka,’ which encapsulates that the island nation is more than just a destination,” SLTPB Chairman Kishu Gomes has told the English business daily newspaper, the Daily FT.
He has said that the STPB had met with CNN team last week and had requested a proposal on a package for Sri Lanka to run a campaign.
“We just had an initial discussion with the CNN team last week and neither the investments nor the duration were discussed. Based on the package that they will provide, which includes the rates, duration and benefits, we will decide on running the campaign on CNN,” Gomes has confirmed.
He has pointed out that from the data shared by the CNN team on previous campaigns, Sri Lanka has had a positive feedback and was pleased with the outcome of it.
“If all goes well with this CNN campaign, it will positively impact on the inflow of our travellers, as CNN is well-received by travellers all around the world,” Gomes has added.
OSL take:
Sri Lanka’s tourism sector has continuously recorded a growth in the past few years and the promotional campaigns carried out by the tourism authorities have also yielded good returns. Sri Lanka has even been names as the best destination to visit in 2019 by Lonely Planet and many other foreign tourism journals have identified Sri Lanka as a top travel destination. All these have resulted in the expansion of business/investment opportunities in Sri Lanka’s tourism field, especially in the leisure and hospitality sectors. Therefore, foreign businesses/investors could explore business/investment opportunities in Sri Lanka’s tourism industry.
| Article Code : | VBS/AT/12032019/Z_7 |