Sri Lanka Tourism launches promotional campaign targeting Indian market
Sri Lanka Tourism (SLT) together with the Sri Lanka Association of Inbound Tour Operators (SLAITO) and The Hotels Association of Sri Lanka (THASL) have reportedly joined hands with SriLankan Airlines to launch promotional packages to stimulate the Indian market.
“We look forward to activating this campaign as soon as possible in India, and looking at similar offers in other key source markets, including China, which is expected to be rolled out in the future.
Our tourist sites and hotels are fully operational, and Sri Lanka Tourism is looking forward to welcoming visitors,” Tourism Development, Wildlife and Christian Religious Affairs Minister John Amaratunga has been quoted as saying in the local media.
The five packages include a combination of stays ranging from Colombo, Kandy, Nuwara Eliya, Dambulla, Sigiriya, Down South etc. The client can select standard, superior, or deluxe accommodation to suit their budget, a statement released by Sri Lanka Tourism has said.
The offer will be valid for stays from 10 June 2019 until 30 September 2019 and will be available for booking and sale through the Sri Lankan Holidays network in India.
“The Indian market is the no. 1 source market to Sri Lanka over the past decade, and in 2018 recorded over 400,000 visitors from India to the island. The National carrier SriLankan Airlines has over 120 flights per week to key Indian cities, and we believe such offers are quick to popularise across Indian cities,” SriLankan Airlines Head of Worldwide Sales and Distribution Dimuthu Tennakoon has said.
Mastercard, which has over 180 million cardholders in India, has come on board to promote these packages through their well-connected channels.
OSL take:
Sri Lanka’s tourism authorities have commenced promotional campaigns to attract visitors to the country following the setback faced by the tourism sector following the Easter Sunday attacks. The government of Sri Lanka has already introduced a relief package to the tourism sector. Given all these developments, the country’s tourism industry is showing signs of revival. Many foreign investors have already expressed confidence in the country’s tourism industry and it’s growth potential. Therefore, foreign businesses/investors could explore business/investment opportunities in Sri Lanka’s tourism sector.
| Article Code : | VBS/AT/06062019/Z_2 |