Sri Lanka showcases food and beverage excellence at THAIFEX – Anuga Asia 2025
Daily FT: The Embassy and Permanent Mission of Sri Lanka in Thailand successfully facilitated the participation of a 16-member Sri Lankan business delegation at THAIFEX – Anuga Asia 2025, held in Bangkok from 27 to 31 May.
The delegation, organised by the Sri Lanka Export Development Board (EDB), consisted of representatives from 10 leading Sri Lankan companies in the food and beverage sector.
THAIFEX – Anuga Asia is one of Asia’s largest and most influential trade shows for the food and beverage industry, attracting over 90,000 visitors and 3,231 exhibitors from 57 countries this year. The Sri Lanka Pavilion, which prominently showcased a diverse range of high-quality food and beverage products, was ceremonially inaugurated by Ambassador of Sri Lanka to the Kingdom of Thailand and Permanent Representative to UNESCAP Wijayanthi Edirisinghe.
In conjunction with the trade exhibition, the Embassy organised a comprehensive technical exposure and knowledge-sharing programme, in partnership with key Thai institutions. This included targeted training sessions and seminars conducted by Food Innopolis of Thailand, the Federation of Thai Industries (FTI), the Thai Packaging Centre, Thai Chamber of Commerce and the Marketing Association of Thailand (MAT). The program was designed to expose Sri Lankan delegates to international best practices in product innovation, branding, packaging, marketing, and sustainable production.
Delegates also visited leading Thai retail outlets and prominent food companies to gain first-hand insights into emerging consumer trends, market dynamics, and cutting-edge technologies in the industry.
OSL take:
Sri Lanka’s export sector is one of the fast-growing ones that also generates a considerable amount of revenue to the country. The many trade agreements and trade ties enjoyed by Sri Lanka with many foreign countries as well as Sri Lanka’s commitment to further strengthen and expand these ties have provided much support to the growth and expansion of Sri Lanka’s export industry and related sector. Among the key export commodities of Sri Lanka are food, beverages and spices. Sri Lanka has participated in many international expositions in a bid to create awareness and promote the many diverse food and beverage products manufactured in Sri Lanka to meet the fast-evolving global demands. In the case of Thailand, Sri Lanka’s free trade agreement (FTA) with Thailand could support the export of Sri Lankan food and beverages to Thailand and vice versa. Thai businesses/investors could explore the opportunities in forming business collaborations with Sri Lankan export manufacturers to import Sri Lankan food and beverages to Thailand, especially targeting the large tourist market. Thai businesses/investors could also explore the expanding business/investment opportunities in Sri Lanka’s exports industry, especially in the food and beverage sector in order to look at further value additions and diversifications. Thai businesses/investors could also look at forming partnerships or joint ventures with Sri Lankan food and beverage exporters to expand operations to cover more foreign countries using the strong trade ties enjoyed by Sri Lanka with many foreign countries.
| Article Code : | VBS/AT/20250613/Z_2 |