Sri Lanka showcases excellence at Grüne Woche 2026 in Berlin
Daily FT: The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) successfully organised the Sri Lankan National Pavilion at Grüne Woche, the world’s largest B2C trade fair for food, beverages, and agriculture, currently taking place in Berlin, Germany.
Grüne Woche attracts over 400,000 international visitors annually and serves as a premier global platform connecting producers, traders, and consumers. This year’s exhibition holds special significance as Grüne Woche celebrates its 100th anniversary, making Sri Lanka’s participation in this milestone event particularly meaningful.
At the Sri Lankan National Pavilion, a diverse range of high-quality products were showcased, including Ceylon Tea, Ceylon Cinnamon, coconut-based products, handicrafts, gems and jewellery. These products received a warm and positive response from buyers and visitors from across the world, highlighting Sri Lanka’s strong potential in international markets.
As the main organiser of the Sri Lankan National Pavilion, AHK Sri Lanka is convinced that Grüne Woche provides an excellent platform for Sri Lankan small and medium-sized enterprises (SMEs). The exhibition enables exporters to explore opportunities to enter the EU and German markets, connect with potential buyers and partners, and gain valuable insights into consumer preferences in international markets.
Cinnamon Miracle Chairman Gihan De Silva, stated “Being part of the Sri Lankan National Pavilion allowed us to showcase the authenticity of Ceylon Cinnamon. The interest from German and EU buyers was positive, and this platform has helped us better understand market requirements.”
“This was a great opportunity for SMEs like us to test our products in the EU market. Direct interaction with consumers helped us gain insights that are difficult to achieve through other channels,” added Wild Rabbit CEO Indika Siriwardana.
“Trade fairs such as Grüne Woche are powerful platforms for Sri Lankan exporters and SMEs. With the right strategy and consistent participation, we can increase the visibility of our products, strengthen buyer confidence, and unlock bigger opportunities across the EU and German markets.” AHK Sri Lanka Head of Corporate Affairs and Export Promotion Malintha Gajanayake mentioned.
The pavilion was honoured by the visit of Ambassador of Sri Lanka to Germany, Varuni Muthukumarana, along with officials from the Sri Lankan Embassy in Berlin, who extended their support and encouragement to the participating Sri Lankan exporters.
As the official representative of bilateral economic relations between Sri Lanka and Germany, AHK Sri Lanka remains firmly committed to supporting Sri Lankan SMEs in accessing the EU and German markets, fostering trade partnerships, and promoting Sri Lanka’s products on global platforms.
OSL take:
Sri Lanka is on an aggressive campaign to promote the country’s exports industry and the expansions in other key economic sectors to give a further boost to the ongoing economic expansion. While being engaged in further strengthening and expanding trade ties with many foreign countries, Sri Lanka is also focused on showcasing the many economic and tourist attractions in the country to attract more foreign businesses/investors to explore the expanding business/investment opportunities in the country. Given Sri Lanka’s geographical positioning in the Indian Ocean, the strong trade ties with many foreign countries, the improving business conducive environment in the country and the target of achieving hub status in the South Asian region, the business/investment opportunities in the country present many lucrative business ventures to foreign businesses/investors on the lookout for such. Also, Sri Lanka’s private sector which has shown strength, growth and expansion could also be looked at by foreign businesses to form joint ventures or partnerships to expand operations in Sri Lanka.
| Article Code : | VBS/AT/20260206/Z_1 |