Sri Lanka Pavilion at Muscat Festival promotes tourism and goods
Daily FT: A Sri Lanka Pavilion promoting Sri Lanka as a tourist destination for Omani holiday makers and 10 stalls displaying Sri Lankan jewellery, cosmetics, batik and other designer clothing, Sri Lanka tea, spices, and traditional food was opened today by Charge d’ Affaires of the Sri Lanka Embassy Maxwell Keegel at the Qurum Park in Muscat.
The Sri Lanka Pavilion was organised by the Sri Lanka Embassy with the participation from Sri Lankan companies. The festival will also feature cultural performances by a Sri Lankan dance troupes in the main festival arena and a fashion show depicting Sri Lankan ethnic wear and batik designer collections.
The month-long Muscat Festival which opened on 1 January 2026 is Oman’s biggest tourism and cultural festival. The festival drew over 4 million visitors last year. The festival attracts visitors from other GCC countries as well as the international community based in Oman.
OSL take:
Sri Lanka is continuing with the campaign of attracting foreign businesses/investors into the country, which has embarked on a journey to become a hub in the South Asian region. Local authorities as well as private sector stakeholders continue to engage in promotional campaigns in foreign markets while the Sri Lankan government is also working on further strengthening trade ties with foreign countries to include more foreign markets. Sri Lanka’s trade and tourism sectors are two key sectors that are on a steady growth path and are also key revenue generators to the country. Driven by the steady growth, the trade and tourism sectors are on an expansion path, thereby opening many business/investment opportunities for foreign businesses/investors. The increasing business potential in Sri Lanka’s manufacturing, export and tourism sectors is evident by the growth as well as profits recorded by businesses already engaged in these sectors and the interest shown by an increasing number of foreign businesses/investors expressing interest in engaging in these sectors. Foreign businesses/investors could therefore explore the expanding business/investment opportunities in Sri Lanka’s manufacturing, export and tourism sectors while also looking at expanding operations through partnerships or joint ventures with local businesses.
| Article Code : | VBS/AT/20260108/Z_3 |