Singapore’s One World Duty Free extends support to Port City Colombo’s promotional drive
Daily FT: Channel 17 (CH17), Sri Lanka’s pioneering loyalty and rewards management company has announced its strategic tie-up with Singapore-based One World Duty Free (ODF) — a premier retail destination at The Mall, Port City Colombo. This partnership brings an array of exclusive privileges to both CH17 Loyalty and Port City Colombo Privilege cardholders, redefining the downtown duty-free shopping experience in South Asia’s most prestigious Special Economic Zone.
Under this collaboration, eligible cardholders will enjoy Up to 10% discount on purchases, subject to the annual duty-free allowance permitted per Sri Lankan passport holder and redemption of CH17 Loyalty points directly at ODF, creating a seamless earn-and-burn ecosystem.
A complimentary welcome gift presented by CH17 during the cardholder’s first visit to ODF, marking a personalised and memorable entry into the program.
“This partnership reflects our commitment to delivering unmatched value to our members by joining hands with globally reputed retail brands,” said CH17 CEO Jumar Preena. “ODF’s presence at Port City Colombo adds immense prestige to our offering and sets a new benchmark for duty-free retail engagement in the region.”
As a trailblazer in closed-loop loyalty ecosystems and strategic rewards programs, CH17 continues to forge global alliances that benefit its discerning member base. With ODF on board, the shopping journey within Port City Colombo will now be more rewarding, exclusive, and experience-driven.
OSL take:
Sri Lanka’s Port City project in Colombo, which is aimed at taking Sri Lanka to the next level of development, is fast becoming a hotspot for business/investment opportunities for foreign businesses/investors. The country’s geographical positioning in the Indian Ocean, the many trade agreements as well as trade concessions enjoyed with many foreign countries and the special financial zone at the Colombo Port City, have all given a boost to the Port City as an emerging business/investment destination in Sri Lanka. The importance given to Sri Lanka by China, which has placed Sri Lanka prominently in the Belt and Road Initiative (BRI), and the interest shown by many leading foreign businesses/investors to do business in Sri Lanka shows the increasing business potential in Sri Lanka and the Colombo Port City in particular. It is in such a backdrop that Singapore-based One World Duty Free (ODF) has tied up with the Colombo Port City. It is therefore evident that the Colombo Port City is fast-becoming a business/investment destination in Sri Lanka and presents a host of lucrative ventures for foreign businesses/investors.
| Article Code : | VBS/AT/20250515/Z_2 |