India’s PVR Cinemas enters Sri Lankan market with PVR Lanka at One Galle Face Mall in Colombo
PVR Cinemas, which is the largest and most premium film exhibition company in India, has reportedly announced its entrance into the Sri Lankan market with the opening of PVR Lanka at One Galle Face Mall, Colombo.
PVR, in collaboration with the Shangri La Group, has introduced Colombo’s biggest entertainment destination with the launch of the new nine-screen property, local media reports stated.
According to reports, PVR Lanka has introduced premium formats like PVR LUXE — a luxury cinema format and PVR PlayHouse — a dedicated auditorium for children and their parents in a bid to redefine the movie viewing experience.
Designed with contemporary flair blended with local influences and enabled with technological excellence, PVR aims to introduce the epitome of modern cinema in Sri Lanka.
The integration of modern décor with intricate design has added to the grandeur of the new multiplex and an exquisitely designed bespoke lounge has been created for the LUXE audience. Accompanied with gastronomic extravaganza and best-in-class hospitality services in plush and luxurious seating arrangements — PVR Lanka stands as a one-stop entertainment destination with refined experiences.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. has been quoted as saying, “Our endeavor was to introduce new and modern cinema formats to offer a holistic entertainment experience to the audience here. We are very confident we will be successful in offering unique experiences to people.”
The property spreads across two levels with an area of 38,454 sq. ft. and a seating accommodation of 1,176 audiences.
Meanwhile, Renaud Palliere, Director, PVR Lanka Pvt. Ltd. has noted, “Entering Colombo with one of PVR’s most premium and modern cinema concept is an exciting opportunity for us. Located at such a landmark property; extending a rich bouquet of retail offerings, this latest PVR multiplex is designed to provide movie goers of the region with an enthralling experience. We look forward to offer the creativity and talents of the Sri Lankan, Indian and international entertainment industry an unparalleled stage for the enjoyment of Colombo’s avid movie goers.”
PVR is the largest film exhibition company in India and has a total screen count of 809 screens at 171 properties in 70 cities.
OSL take:
The ongoing development programme covering the entire country has resulted in many foreign businesses/investors entering the country while on the other hand the island’s tourism sector is experiencing a boost due to the exposure received by Sri Lanka as a tourism destination. All these have opened up business opportunities in Sri Lanka’s entertainment sector. The many mixed development projects that are now nearing completion will further expand business opportunities in Sri Lanka’s entertainment sector.
| Article Code : | VBS/AT/20191118/Z_8 |