India’s Campa to enter Sri Lankan beverage market
The Morning: Ceylon Cold Stores, in collaboration with India’s Reliance Consumer Products Limited (RCPL), is set to introduce the Campa beverages brand in Sri Lanka.
The partnership marks a new phase in the relationship between the two organisations and builds on their previous collaboration, which successfully launched Elephant House Beverages into the Indian market through the Reliance Group in February last year.
With the introduction of Campa, the partnership aims to offer greater choice and innovation to Sri Lankan consumers with high-quality, affordable beverages that cater to evolving tastes and expectations.
Campa’s entry into Sri Lanka further extends RCPL’s commitment to expanding its consumer brands across key regional markets. Since acquiring Campa Cola in 2022 and reintroducing it to Indian consumers in 2023, RCPL has revitalised a legacy brand that captured the imagination of generations in the 1970s and 1980s.
The brand’s entry into Sri Lanka is supported by the strong market presence of Ceylon Cold Stores, a subsidiary of the John Keells Group, with its established distribution reach and operational scale.
Reliance Consumer Products Ltd. Executive Director Ketan Mody said: “We are excited to enter the Sri Lankan market with our valued partner Elephant house Beverages. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region.”
“We have a track record of delivering innovative and global quality products at honest and affordable price points to customers. We are delighted to come together with our partner today to transform the beverage experience for consumers across Sri Lanka. Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in Sri Lanka,” added Mody.
John Keells Consumer Foods Sector President Daminda Gamlath said: “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa beverages to Sri Lanka. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. This strategic alliance not only expands our beverage portfolio but also reinforces our position as dominant local player in the country’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish the Campa brand in Sri Lanka, just as it has been in India for generations.”
The Campa portfolio in Sri Lanka includes Campa Cola, Lemon, Orange, and the energy range featuring Campa NRG Gold Boost and Berry Kik.
OSL take:
The latest move by an Indian beverage company to export its goods to Sri Lanka is indicative of the expanding market in Sri Lanka as well as the country’s overall economic expansion. Sri Lanka and India enjoy strong bilateral and trade ties that have been further strengthened by an operational free trade agreement (FTA). The two countries are looking at further strengthening and expanding the FTA through the proposed ETCA agreement. Given Sri Lanka’s close geographical positioning to India in the Indian Ocean, strong trade ties with many foreign countries, the business conducive environment in the country and the overall growth as an emerging business destination in the South Asian region all place Sri Lanka as an ideal business and trading partner for Indian business/investors. The growth and profits recorded by many Indian businesses already operating in Sri Lanka are further indicative of the increasing business/investment opportunities in Sri Lanka. Given all these factors, Indian businesses/investors could confidently explore the growing business/investment opportunities in Sri Lanka while also looking at expanding operations with businesses in Sri Lanka. Also, other foreign businesses/investors interested in doing business with Sri Lanka could look at setting up bases in Sri Lanka to engage with India using the preferential treatment enjoyed by Sri Lanka in India.
| Article Code : | VBS/AT/20250815/Z_9 |