Hayleys Agriculture launches system to modernise agriculture practices
Daily FT: HJS Condiments Ltd., Sri Lanka’s largest processed fruits and vegetables exporter and a member of the Hayleys Group, has launched the OMNIX Digital System, a ground-breaking platform that modernises farmer engagement, streamlines operations, and strengthens traceability across the agricultural value chain.
The initiative, developed in partnership with the Hayleys Group Digital Transformation Team under the ongoing Hayleys Digital DNA transformation program, directly benefits approximately 12,500 gherkin farmers supplying to HJS Condiments across over 350 crop collection centres and 20+ agricultural projects nationwide.
By turning decision-making from reactive to data-driven, the platform has the potential to strengthen Sri Lanka’s competitiveness in global agriculture exports, particularly in value-added and high demand crops like gherkins, which are supplied to some of the world’s leading food brands.
Until recently, key functions such as farmer registration, input issuance, crop collection and payments were managed through semi-automated processes. While this approach had served the industry for decades, it limited speed, efficiency and visibility across the value chain.
“Through Hayleys Digital DNA, we are reshaping entire value chains with scalable, future-ready solutions,” said Hayleys Agriculture Holdings Ltd., Managing Director Jayanthi Dharmasena.
“By digitising critical functions, Hayleys Agriculture has brought greater accuracy, faster transactions and real-time insights, benefiting both farmers and the businesses while advancing its commitment to improving lives through digital transformation. OMNIX sets a new benchmark for Sri Lanka’s agriculture sector in line with the national digital economy agenda.”
OSL take:
The ongoing economic expansion in Sri Lanka and the country’s target of achieving regional hub status have in-turn expanded many economic sectors in the country with the agriculture industry occupying a priority position. The increasing demand locally as well as in the export industry has expanded the country’s agriculture industry and related sectors, creating a host of business/investment opportunities. The strong trade ties enjoyed by Sri Lanka with many foreign countries ensure lucrative businesses for agriculture product exports from Sri Lanka. The many programmes undertaken by local businesses to modernize the agriculture industry to meet the increasing demand and their success indicates the increasing business potential in Sri Lanka’s agriculture industry. The expanding business/investment opportunities in Sri Lanka’s agriculture industry are manifold and cover many related sectors. Foreign businesses/investors could therefore confidently explore the growing business/investment opportunities in Sri Lanka’s agriculture industry and related sectors. Foreign businesses/investors
| Article Code : | VBS/AT/20250908/Z_3 |