Airtel Lanka revolutionizes country’s telecom industry with new product offering unlimited voice calls
Airtel Lanka has reportedly introduced a new product offering unlimited voice call, which is seen as a move that would revolutionise the country’s telecom industry.
With a price point of Rs. 98 or Rs. 3 per day, many industry analysts see this as something that will create real traction among telecom consumers, local media reports stated.
Positioned as ‘the Katha Bus,’ the new product will further simplify Airtel’s prepaid proposition and addresses customers’ need for affordability, convenience and simplicity. Also, the recharge pack is priced at Rs. 98 with a validity period of 30 days, making it much more affordable than most essentials in the current context, local media reports further noted.
The new pack would enable Airtel customers to make unlimited calls to loved ones on their Airtel mobiles.
Accordingly, the affordable pack will be well suited for heavy callers, reflecting Airtel’s promise to enhance customer experience, offer a complete smartphone experience, and help subscribers to always stay connected.
In addition to unlimited Airtel calls, the recharge card offers upto 1,000 SMSes and 100 MB of data for free with a validity period of 30 days.
According to reports, the plan was designed to accommodate customer needs for all mobile services to be built into a single recharge pack. By catering to the needs of its customers and delivering on its promise to provide affordable services, Airtel Lanka hopes to continue its customer-centric approach with the launch of many more innovative solutions.
Bharti Airtel Lanka Managing Director and Chief Executive Officer Jinesh Hegde has said, “Our customers crave for uninterrupted connectivity to support their busy lifestyle. This revolutionary recharge pack is designed to truly simplify the customer experience and offer great value to anyone. Customers no longer have to curtail voice calling in order to save money.”
He has further stated, “Additionally, with the rise of smartphones in Sri Lanka, consumers won’t necessarily have to go for higher-priced plans in order to enjoy their devices.”
OSL take:
The latest product introduced to the Sri Lankans by the country’s telecommunications industry is indicative of the constant evolution taking place in the industry. Sri Lanka’s telecommunications industry is on a constant upgrading/development drive to be on par with international standards. This has resulted in the expansion of business/investment opportunities in Sri Lanka’s telecommunications industry.
| Article Code : | VBS/AT/26062019/Z_6 |