84 Tours leads global push for MICE tourism in strategic alliance with Mimi Nicklin
Daily FT: Sri Lanka-based destination management company, 84 Tours has signed a Memorandum of Understanding (MoU) with international bestselling author Mimi Nicklin, founder of Empathy Everywhere, the world’s largest empathy training and engagement platform. Nicklin, known for her books ‘Softening the Edge’ and ‘Empathy at Work’, will collaborate with 84 Tours to bring global insights on empathy and workplace engagement to the tourism sector.
The MoU was signed during Mimi Nicklin’s official visit to Sri Lanka, marking the beginning of a collaborative effort to position the island nation as a premier destination for transformative leadership experience, leadership summits, and incentive-based travel programmes.
Through this collaboration, 84 Tours and Mimi Nicklin aim to position Sri Lanka as a premier destination for transformative corporate experiences, leadership summits, and incentive-based travel programmes that promote emotional intelligence, cross-cultural engagement, and professional development among participants. A key pillar of the initiative shall be the advancement of women’s empowerment, with a focus on creating inclusive spaces that foster leadership, personal growth, and economic opportunity for women, both among participants and within the local communities engaged through the programme.
The scope of services includes the implementation of a specialised MICE tourism programme designed to integrate organisational empathy methodologies within curated, business-orientated travel experiences that showcase the cultural, historical, and natural heritage of Sri Lanka. With this partnership, Mimi brings her expertise to Sri Lanka through ‘Empathy Travels,’ a unique program designed to fuse cultural immersion with leadership development, emotional intelligence, and women’s empowerment. Her involvement ensures that the initiative is not only transformative for participants but also economically and socially impactful for local communities.
With a strong focus on delivering curated travel experiences, 84 Tours operates primarily through a sophisticated digital platform that enables international travellers to explore and book personalised journeys across Sri Lanka.
Complementing its online presence, 84 Tours also maintains physical offices in Colombo and Beruwala, offering professional airline ticketing services to ensure a seamless and comprehensive travel experience.
In addition to leisure tourism, the company has strategically expanded into the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector, aiming to elevate Sri Lanka’s profile as a premium destination for global business events and corporate travel. By combining local expertise with global standards, 84 Tours continues to innovate and lead in the tourism industry, delivering exceptional service, authentic experiences, and a deep commitment to showcasing the rich culture, natural beauty, and hospitality of Sri Lanka.OSL take:
Sri Lankan’s steadily growing tourism industry has opened many tourism concepts that are being promoted in the region as well as outside the region by local tourism authorities. While Sri Lanka has been identified as a must visit tourist destination, the country is to reach its full potential in the MICE tourism concept. Sri Lanka’s strategic positioning in the Indian Ocean and the overall expansion in the country’s economy all serve to boost Sri Lanka as a MICE destination. With Sri Lanka also developing the facilities required to become a MICE destination as well as presenting facilities required for a fully-fledged retreat with all amenable facilities, the MICE tourism concept presents many business/investment opportunities. With an increase in foreign travelers to the country, which includes foreign tourists and business travelers, foreign businesses/investors as well as international event managers who organize international conferences and exhibitions could explore the expanding business/investment opportunities in Sri Lanka’s MICE tourism sector. These foreign entities could also look at engaging in business/investment opportunities in Lanka’s Lanka’s tourism industry, especially the MICE sector, through partnerships or joint ventures with local businesses already engaged in the industry.
| Article Code : | VBS/AT/20251117/Z_4 |