Chinese travel company partners with Sri Lankan company to increase Chinese tourists to the country
China’s Yingke Travels has stated it was partnering Sri Lanka’s Green Leaves Travels to bring 100,000 tourists to Sri Lanka in the next 12 months as authorities target 300,000 Chinese visitors to the island nation in 2018, the local media reported.
“We are the largest off-line tourism operator in China handling over 12 million outbound travellers each year,” Yingke’s Vice General Manager for Shanghai region, Hai Feng Yuan has been quoted as saying in Colombo.
“So we are very confident that we will be able to bring 100,000 Chinese visitors to this beautiful country within a year.”
According to reports, Yingke Travels operates 12,000 offices across China and over 20 overseas. The tour operators said it had flown in around 50,000 Chinese operators over the last five years, but was now positioned to ratchet up the numbers.
In the 12-months to May 2019 the agency plans to carry 100,000 tourists to Sri Lanka.
“We see an opportunity to grow the destination with our Sri Lankan partners Green Leaves Travels,” Yuan has said.
The company handles high-end to budget travellers. The average price of its packages is US$ 1,000-1,200 for a 5-night, 6-day tour, Yuan has said.
In the three months to March Chinese tourist arrivals have grown by 3.3 percent from a year earlier to 81,849.
Sri Lanka’s Tourism Minister John Amaratunga has said there was potential for other Chinese tour operators to partner Sri Lankan companies to grow the tourism business.
With the continuous growth in tourist arrivals to Sri Lanka the country’s leisure and tourism sector is wide open for foreign businesses/investors to explore. The partnership between a Chinese and Sri Lankan travel company to promote Chinese tourism in Sri Lanka could set an example for the formation of similar partnerships between travel agencies of other countries and local companies.
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